Using RSS Aggregators

Using RSS Aggregators describes the RSS aggregators that are out there to be used by clients. There is a list of different aggregators to choose from that even states the advantages and disadvantages of each type of aggregator. This information will be very useful in deciding which RSS aggregator is right for your needs.

Using RSS Aggregators by Jeff Spires

Using RSS Aggregators

RSS is the short term for Really Simple Syndication, or Rich Site Summary. It is the most recent tool for managing information and is gaining increasing popularity amongst web site users and owners alike.

RSS technology offers the potential of getting the latest entries from a web site. However, by simply clicking on the RSS or XML button you will not receive the service you might expect at first glance. The information received would be made of up of symbols and computer language that mean very little to the average internet user. Therefore, a tool called a RSS aggregator, or a RSS reader, is required.

The RSS aggregator software scans the internet to search for recent postings from a number of given web sites based upon the RSS code provided by the user. When the aggregator finds relevant news or updates it will post the information to the RSS feed on your homepage. Each of the news feeds will have a clickable link to the source web site where the RSS aggregator initially gathered the information. The RSS feed might only contain fragments of an article depending on the aggregator software you are using.

Aggregators are available in two versions. You can either download software to use on your desktop or you can use an online web-based version.

The downloadable version normally comes at a cost in return for a more superior service including regular updates and patches. This type of software is better than its basic free counterparts as it would allow you to customise the feeds including the format of the feed and the design.

Web-based RSS aggregators are more often than not free to internet users who simply register an account in order to start using the service. As a free service, this type of aggregator can very rarely be customised, if at all.

Internet marketers are realising the full potential of RSS aggregators when they advertise their services and products. Many marketers even submit their RSS codes to the most popular aggregators in order to attract users of the online market place. My Yahoo is one example of successful RSS technology that has been popular amongst both web site owners and advertisers and their customers, the users.

Updated versions of RSS aggregators are continually being launched by developers. There are presently a wide number of aggregators to chose from in both the downloadable and web-based categories.

Here are just some of the most popular web-based and desktop aggregators:

Desktop Aggregators
1. AmphetaDesk

Advantages of AmphetaDesk:
- the software is free
- can be used on Windows, Mac and Linux
- it is relatively easy to add RSS feeds

Disadvantages of AmphetaDesk:
- the software does not maximise the use of screen display
- there are fewer customisation options

2. FeedDemon

Advantages of FeedDemon:
- it is user friendly
- offers a free trial version
- it contains pre-prepared popular feeds for convenience
- it allows RSS feeds to be filtered
- it can be configured to manage junk RSS feeds through a ‘watch list’
- it features a search channel that incorporates other RSS services into one
- it allows feed storage for future use
- it features tabbed browsers for easy channel navigation
- it has a built-in pod cast receiver

Disadvantages of FeedDemon:
- it currently supports only Internet Explorer as an embedded item
- it is a paid software retailing at approximately $29.95

Online Aggregators
1. Bloglines

Advantages of Bloglines:
- it supports all major browsers including Netscape Navigator, Internet Explorer and Firefox
- it’s user-friendly, particularly for those new to RSS
- it’s a free web-based aggregator
- it offers easy registration
- there are no advertisements
- it contains its own directory of RSS feeds of thousands of websites
- there is an option for personal email accounts to subscribe to newsletter emails
- it allows a privacy adjustments for personal blogs
- it allows saved searches
- a mobile version is available
- 10 languages are supported
- there are additional add-on tools for automated blogrolls and subscription buttons

2. NewsGator
Advantages of NewsGator:
- it is free (standard version)
- it provides a personalised news channel
- it allows translation of RSS articles into email format
- it is possible to synchronise feeds into several devices
- browse and search feed capabilities save time on surfing
- it allows keyword filtering
- it offers blog headlines
- there is a button-click automatic subscription to news feeds

Disadvantage of NewsGator:
- it is Microsoft Outlook-based therefore limited to Windows

3. My Yahoo
Advantages of My Yahoo:
- it is a free web-based aggregator
- it is very user-friendly
- it offers a customisable home page design
- there is a button-click subscription to RSS feeds
- it has a built-in directory and search tool for feeds
- it offers wide variety of feeds including news and weather
- it connects to all Yahoo features and services

Disadvantage of My Yahoo:
- there are a number of banner advertisements

Also available are lightweight RSS aggregator extensions that actually offer plug-ins to existing internet browsers, for example, Sage aggregator.

Advantages of My Yahoo:
- it’s free of charge
- it is beginner-friendly
- it reads from both RSS and Atom feeds
- it allows feed discovery
- it can be assimilated to Firefox bookmark
- it allows OPML feed list imports and exports
- it offers customisable style sheets
- it supports a wide range of languages including Catalan, Italian, Japanese, Spanish, Korean, Polish, Slovenian, etc.
- it offers easy installation

Disadvantages of My Yahoo:
- it can only handle up to around 12 RSS feeds
- it is only limited to Mozilla-Firefox and Mozilla-Firefox supported browsers

There will be more features available in future versions of RSS aggregators. Microsoft for example intends on including a built-in aggregator in the next Windows update. All aficionados will welcome these sorts of developments to RSS aggregators.

For even more info on this, please visit my website www.ebookscomputer.com.

Good Luck!

Jeff Spires

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For software that will submit your RSS feeds go to http://www.generateawesometraffic.com

What RSS is Not!

What RSS is Not! separates the myth of what can be done with RSS from the reality of what RSS is actually capable of doing. Some people have the wrong idea about RSS; it is believed that RSS is similar to e-mail. It is not exactly. This article goes into detail pointing out the differences between e-mail and RSS.

What RSS is Not! by Sharon Housley

It is difficult to have a conversation about technology these days that does not involve RSS. In the age of the Internet, communication is expected to be instantaneous. RSS offers instant real-time distribution in an on demand world.

What is RSS?

RSS is a standard format for syndicating information or content over the Internet. Once a visitor subscribes to an RSS feed, they receive the new information each time the feed is updated.

RSS Does Not Equal Email

RSS is not email, nor is it designed to be a replacement for email. RSS is a supplemental communication channel that can be used to deliver content. Email newsletters have had an increasing problem with spam. Email open rates have plummeted, filtering systems have become increasingly complex and with the complexity and volume even “approved” messages have been unable to get through.

RSS feeds are opt-in, and in most cases subscribers need not provide any personal information to subscribe. RSS is simply an alternative method to communicate with your audience.

Use RSS to supplement email. RSS technology is a great supplement to email communication, it will allow you to avoid spam filters and quite possibly reach a new audience that is leery of providing personal information to subscribe.

RSS does not have the problems that are inherent to email marketing. Email filters, do not prevent the message from going through. RSS does not have any costs associated with list maintenance. With RSS, the sender is known, compliance with the CAN SPAM act is not an issue. RSS is 100% opt-in, there are not any worries of misdirected email or customers not receiving the information due to spam.

RSS and email are not mutually exclusive. While it is true that there are significant benefits to RSS that are not inherent to email communications. RSS has not yet reached the tipping point. Therefore it is best to offer both RSS and email as options to customers.

RSS Does Not Equal Blogs

Many assume that RSS is only for syndicating the contents of blogs, nothing could be further from the truth. Blogs and online journals have rocketed to popularity in the last few years, and many bloggers use RSS as a means to distribute and syndicate their blog posts. Subscribers receive information each time the blog is updated. However this is NOT the only use for RSS. RSS can deliver any kind of content, including forum posts, discount coupons, newsletters or press releases. Blogs are just one type of information syndicated by RSS feeds.

Blogs may be syndicated using RSS, but do not assume that content found in an RSS feed is from a blog.

How is Podcasting Related to RSS?

Podcasts are simply RSS feeds that contain audio content in the enclosure field. Over the last year the term podcast has expanded to include RSS feeds that contain videos as well as audio files. Podcasts use the RSS specification to deliver the rich media.

In the short time RSS has been around, many misconceptions have been formed for a surprisingly simple concept. RSS is simply a standard for syndicating information (any type of information) on the web. Users opt to subscribe the information in an RSS feed.

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com software for creating and editing audio files.

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For software that will submit your RSS feeds to RSS directories go to http://www.generateawesometraffic.com

Simple RSS Tricks

Simple RSS Tricks gives you steps to take with your RSS feeds. There are several suggestions that you can take that will bring the content you need to bring to your customers. This article lays several of those suggestions out.

Simple RSS Tricks by John Jantsch

By now you’ve heard of the whole RSS thing and maybe you’ve even started using it in various ways to subscribe to blogs or offer your blog’s content to others. Today I would like to take you on a little ride to show you how, without really knowing much of anything about RSS and how it works, you can do some very powerful and useful things to add, filter and republish content.

Tracking mentions of a certain product

Search technorati.com and other blog search engines for mentions

Tag each mention with del.icio.us book mark using a tag like DTMbook

Grab the feed that del.icio.us automatically produces.

Just for fun, take feed to Feedburner and burn the feed

Set-up and republish the feed using Feedburner’s Buzz Boost Option

Take code to any web and display dynamic real-time update (some CSS styling can help here)

Sit back and look cool – see the feed displayed in the right sidebar here

You can also do this via email alerts by setting Google or Yahoo News alerts for specific search terms.

If you’ve ever wanted to easily publish a schedule of upcoming event, deadlines or even birthdays as a dynamic list rather than a calendar style page here’s an RSS trick for you to use. (This can be done on a public or private page)

Create a free Google Calendar account and slug in all the dates on the calendar (Any shareable calendar will do)

Google automatically creates an RSS feed for your calendar – take this URL and create free Feedburner account

Optimize the feed using the Event Feed option from Feedburner

Publish the feed using Feedburner’s BuzzBoost option – lots of options for display

Paste the code Feedburner produces for you on the page you would like your list to show

Using this formula produces a dynamically changing list of events that will run from first up to last, automatically drop events that have passed, and automatically bring in future events per your settings. Now, anyone with access to a web browser and your Google Calendar account can update and edit your events list.

I use this for my upcoming speaking events. Bonus – you can easily set this up so others can subscribe to this events list too.

Delivering Personalized Information via RSS

Just when you thought you were getting the hang of using RSS as a research tool, someone comes along and tells you that it’s not enough.

Now it’s become ultra easy to use RSS technology to create individual feeds of information and supply them to your best clients. You know they want to figure this RSS thing out but just can’t seem to get around to it. So, do it for them.

Here’s what I would suggest. Go to www.mysyndicaat.com and create personalized, search specific, RSS feeds, mash them together and deliver customized information to your clients on a daily basis. The current trendy name for this is a newsradar

Syndicaat allows you to easily mash multiple feeds together creating one very focused and personalized feed. (Yahoo Pipes does this as well, but my results with it have been spotty)

So, let’s say you have a client that produces tents for active outdoor types. You can search very specific terms and phrases in Google News, Yahoo News, Bloglines, Technorati, Google Blogs, Outdoor Forums, and anything else that produces an RSS feed and mash all the content about your client, their competitors, the industry, specific keywords and phrases, you name in, into one digestible, personalized newsfeed that changes daily. (Don’t tell your client how easy this is, just do it and bill them for it – they’ll thank you.)

Talk about a great way to get a competitive edge. It’s like creating personalized publications for each client or each marketing segment you serve. What if you did this for your prospects as a way to show them what you could do? You can make all this content public or create private password protected feeds. You can also republish the RSS feed and data on any web page on your site using simple javascript or even Feedburner’s Buzz Boost and then put it in your client’s private page on your website. So now they come to your website for their industry news everyday – you got to like the sound of that.

John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide. You can find more information by visiting http://www.ducttapemarketing.com .

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For the RSS Announcer, software that will submit your RSS feeds to RSS directories, go to http://www.generateawesometraffic.com

Financial Companies are Embracing RSS Feeds

Financial Companies are Embracing RSS Feeds gives several examples of the many financial feeds that are out there. Financial companies are ripe for RSS feeds because they have constantly changing content. To keep up with everything that you want to keep up with in the financial industry, RSS feeds are a simple way to do it.

Financial Companies are Embracing RSS Feeds by Sharon Housley

Financial institutions are reaching out to clients using RSS feeds. While banks and financial institutions are usually slow to adopt new technology, that is not the case with RSS adoption. More and more professionals are using RSS in innovative ways, to stay ahead of their competition.

1. Bank Rate Changes

Bankers are using RSS to communicate bank rate changes. Feeds are updated regularly to reflect changes to adjustable rate mortgages or the interest rate for CDs.

example: Federal Reserve http://www.federalreserve.gov/feeds/

2. Stock Monitoring

Stock analysts monitor stock market changes using RSS feeds. As specific stocks and bonds rise and fall RSS feeds are updated. Many of the tools allow you to customize RSS feeds selecting the stocks or mutual funds that you wish to monitor.

example: Smart Money – http://www.smartmoney.com/rss/

3. Mortgage Rates

Customers seeking housing can monitor mortgage rates through a variety of lenders using RSS feeds. Rate changes appear in the RSS feeds as the new rates are announced.

example: Long and Foster – http://homes.longandfoster.com/RSS/RSS.aspx

4. Employment Opportunities

Members of the finance industry can monitor job opportunities using RSS. As new jobs in the financial industry become available the job listings appear in the RSS feed.

Example: 4 Finance Jobs – http://www.4financejobs.com/show_content.php?id=1144527197

5. Currency Exchange Rates

Banks, financial institutions and economists can monitor currency exchange rates using RSS feeds. As the changes the new rates appear in the RSS feed.

examples: Currency Source – http://www.currencysource.com/rss_currencyexchangerates.html. New York Federal Reserve – http://www.newyorkfed.org/rss/

6. Foreclosures

Banks are using RSS feeds to publicize properties that are available via foreclosures.

Example: Foreclosure Listings – http://www.foreclosurelistings.com

7. Auction Opportunities

Estate auctions are publicized and announced using RSS feeds.

Example: Auction RSS Feed – http://auctionrssfeed.com/feeds/auctionboard.php

8. Financial Industry News

Financial analysts can now monitor the latest financial industry news by subscribing to RSS feeds.

Example: Money Central – http://moneycentral.msn.com/community/rss/MoneyFeeds.aspx

9. Venture Investment Monitoring

Venture funding capital investors interested in watching trends in venture funding can subscribe to RSS feeds to determine where the venture capital funding is going.

Example: Almeida Capital – http://www.altassets.com/rss/rss_index.php

10. Personal Finance Tips

Blogs containing personal finance tips are common place. Some of the best personal finance blogs have RSS feeds available.

Example: This is Money – http://www.thisismoney.co.uk/rss#rssFullList

11. Credit/Debt Consolidation Information

Tips on debt management and credit consolidation are a common feed topic.

Example: TRX Credit – http://www.trxcredit.com/rss/

12. Tax Laws

Accountants are using RSS to stay current on the latest income and sales tax laws.

Example: Australian Taxation Office – http://www.ato.gov.au/rss.asp

13. Investment Properties

Real estate investors can now watch for investment properties using RSS. As new properties become available feeds are updated.

Example: Property RSS – http://www.propertyrss.com/

14. Continuing Education

Accountants and those in the financial industry can stay current on tax laws or brush up on investing by listening to podcast lectures.

Example: Educational Feeds – http://www.educational-feeds.com/

15. Monitor Real Estate Sales

The temperature of the housing market is of significant interest to many in the financial industry. Investors can monitor property sales by creating a zip code specific feed or by subscribing to feeds the cover a specific location.

Example: Realty Feeds – http://www.realty-feeds.net

16. Investment Advice and News

Investors are using blogs and RSS feeds to provide a smattering of investment advice to attract clients.

Example: Security Exchange Commissions – http://www.sec.gov/rss/news/press.xml

17. Bankruptcy Announcements

RSS feeds to watch for bankruptcy filings of individuals and companies that have entered bankruptcy protection.

Example: US Courts – http://www.wiw.uscourts.gov/bankruptcy/

18. Corporate News

Financial companies must stay current on corporations, and there are often press announcements, new product announcements or legal actions. Monitoring corporate feeds will keep analysts up to date on the latest information.

Example: Agilent – http://www.agilent.com/about/newsroom/rss/

19. Loan Rates

Monitor lending rates for student loans, car loans or home equity lines by subscribing to RSS feeds.

Example: Student Loans Rates- http://www.studentloannetwork.com/resources/rss-feeds.php

20. Tax News

Stay current on tax laws and changes using RSS feeds.

Example: Tax News- http://www.tax-news.com/asp/rss.asp

Financial companies can stay ahead of their competition and maximize their time by using RSS to stay up to date on relevant industry news.

More great examples of Financial Feeds: Finance Investing RSS Directory – http://www.finance-investing.com Michael Page – http://www.michaelpage.com.au/rss/page/7187/met/1.html

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.

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The RSS Announcer with submit your RSS feeds in less time than it would take to do it manually. Go to http://www.generateawesometraffic.com

Why RSS May Be The Email Killer – Part 2

Why RSS May Be The Email Killer-Part 2 describes how RSS will look when it is used over e-mail to send messages. The author predicts that messages sent through RSS will become as private as e-mail is currently. Read this interesting account of how e-mail may be an endangered species.

Why RSS May Be The Email Killer – Part 2 by Peter Lenkefi

Namely, embedded video, 100% deliverability and spam-free information management.

But, before any of us permanently trades in our email account for an RSS Reader, a few things need to happen.

Until then, we will be doing double-duty… checking both our Inbox and our latest feeds.

WHAT RSS NEEDS BEFORE IT KILLS EMAIL

1. RSS Content Clients (like Outlook for RSS) As it stands, messages which are sent via RSS are usually composed inside some sort of blog or other similar content management system and published to the world. All the folks who have requested the RSS “feed” then receive that message into the RSS reader they check whenever it is convenient for them. Generally speaking, the entire group of subscribers gets every message.

Now, imagine a software application that works like an email client such as Outlook that allows you to create a message, format it, add video and audio and then send it to just one (or a selected group) of subscribers via RSS… All without having to publish that content to the world.

This would be the silver bullet solution to all the woes of email.

2. RSS to One or Selected Groups One of the current appeals of RSS at present is the fact that one can subscribe to an RSS feed anonymously. They are ensured of receiving only messages from that person or website (which is hopefully run by a person) and nothing else. Neither the website owner or the RSS service knows anything about the subscriber. This is a good thing and something that will continue to make RSS valuable.

However, at some point, a more personal RSS option should appear which allows the subscriber a choice. In the future, when someone chooses to subscribe to an RSS feed, they will have the option of sharing personal information with the publisher, perhaps just their name and a few selected interests.

They will be glad to do this for two reasons.

1. It will allow the publisher to send only content that matches their desired interests. (this is actually already possible but very few take advantage of it)

2. It will allow for private RSS communication between individuals and groups with all 3 benefits listed above – embedded media, 100% deliverability, spam-free.

WHAT KILLER-RSS WILL LOOK LIKE

In this new more advanced world, you will have our own personal RSS address. Not connected to a business or blog content, just to you personally. Yes, you may be thinking… “just like my email address”.

When someone wants to hear from you, they will go to some fancy Web 2.0 service and subscribe to your personal RSS feed. They will sign-up for their own personal RSS feed and then subscribe to yours, providing you with their name (if they are a friend) and perhaps their interests if they are a business contact.

When you want to send them, and only them a message, you’ll open up the fancy wysiwyg editor provided by the cool Web 2.0 service mentioned above, create a message and publish it.

Sounds like email right? Exactly…

The difference is, you publish the message not to your public blog but to a private space on the net and to your friend’s RSS reader.

So, your friend checks their RSS reader, sees your name on their list of subscriptions, notices that you have published a message to them (and maybe a few other friends) and either reads the message in their reader or in the private space online.

So, as this shift occurs, what we are calling Killer-RSS will be viewed as an upgrade to typical email services with the added benefits mentioned above.

What do you think, will RSS be the email killer. If not, how do you see the RSS – email relationship working out? Visit Web2Center.com to join the dialogue.

Copyright (c) 2008 Web2Center.com

Peter Lenkefi publishes social marketing and blog promotion tips at Web2Center.com.

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The RSS Announcer can submit your RSS feeds to several different RSS directories. Go to http://www.generateawesometraffic.com

RSS Revisited – Why You Still Need RSS On Your Site

RSS Revisited-Why You Still Need RSS On Your Site goes from the history of RSS to determining that RSS is still necessary. To be reassured that RSS is something that your websites continue to need, read this article.

RSS Revisited – Why You Still Need RSS On Your Site by Titus Hoskins

One of the very first articles I ever wrote on Internet Marketing had to do with RSS and it was entitled “10 Reasons To Put RSS On Your Site.” That was in 2004 and RSS was somewhat new and many webmasters were just beginning to place blogs and RSS feeds on their sites. If you do a search in Google, you can still find that article on around 2,000 sites.

Most people now refer to RSS as “Really Simple Syndication” – although it originally stood for “Rich Site Summary” and was a very simple way of summarizing and syndicating your content in real-time to all interested parties.

RSS had its early beginnings with Netscape in 1991 which introduced the first version of RSS (RDF Site Summary). Later versions would be introduced and made popular by Dave Winer of ScriptingNews and Userland fame who is considered by many to be one of the major founding fathers of RSS.

Most people today associate RSS with blogs and blogging. You can read RSS content by using an RSS feed reader or “aggregator” which can be desktop or web-based. Some common feed readers include FeedDemon, My Yahoo!, iGoogle and Firefox (Live Bookmarks). You subscribe to your favorite RSS feed by clicking the small icon on your favorite blog or site and then when fresh content is published via RSS your reader can immeditately retrieve and display it for you.

RSS is a very simple way of keeping up to date and in contact with your favorite site or topic. It makes staying informed easy to do and it provides site/blog owners a simple way of distributing their content.

One can’t but wonder has RSS lived up to all that early hype?

Perhaps that question can only be answered by looking at the popularity of blogging and the role it now plays on the web. No one can deny blogs and their accompanying RSS feeds carry tremendous weight, no matter which way you measure it. Can anyone now imagine the World Wide Web without blogs?

But the importance of RSS goes beyond just blogging, we tend to forget how important it is for all the new social media sites like Digg, Technorati, Reddit… and not to forget fast growing applications like Twitter.

People also forget RSS feeds play a major role in online retail and affiliate programs. For example, you can get an RSS feed of all the latest Amazon products to place on your site. Many major online companies now have these product feeds to help promote and sell their wares.

XML and RSS have blended so seamlessly into many browsers and operating systems most users are blissfully unaware they’re even using RSS. Maybe that’s how things should be; with RSS, the ever-present workhorse, quietly doing its job behind the scenes.

RSS is just as important now as it was five years ago – actually its influence and presence has only grown stronger over the years. If you have not fully embraced RSS and placed it on your site and in your online marketing you’re missing out on one of the best opportunities to spread your message on the web.

RSS is here to stay and even has its own advisory board to help with the technical and programming side of RSS. They also list a very handy “RSS Best Practices Profile” for any webmaster wishing to create their own XML-based RSS documents. http://www.rssboard.org/

Why should you use RSS?

Well, the list of reasons is quite long but RSS can help you: syndicate your content in real-time, sell your products, build your list, gather fresh content, promote your company and boost that one vital element everyone needs more of on the web – traffic. For those who have taken full advantage of RSS it has delivered in more ways than one for it has truly turned into that Golden Goose with the Midas complex. RSS has simply proven beneficial to those users who have fully embraced it.

Now, you still don’t really need 10 reasons to put RSS on your site, do you?

Copyright (c) 2008 Titus Hoskins

To add RSS to your Site within minutes – download this simple RSS Guide:
http://www.bizwaremagic.com/RSS/Lead_Capture_Page.htm Or try this more technical RSS Tutorial: http://www.bizwaremagic.com/RSS_Tutorial.htm
2008 Titus Hoskins. This article may be freely distributed if this resource
box stays attached.

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For software that will help you introduce your RSS feeds to RSS directories more easily than submitting them manually, go to http://www.generateawesometraffic.com

RSS Export For Your Online Store

RSS Export For Your Online Store describes the RSS feed in terms of the RSS Export Module. The RSS Export Module is used to keep customers updated about your online store. If you are interested in the RSS Export Module, you will find links within the article that will point you in the direction of one.

RSS Export For Your Online Store by Martin Wann

If you want an easy way to distribute your news and get more traffic to your store – RSS Export Module is what you are looking for.

RSS (Really Simple Syndication) is used for delivering regularly changing web content. In other words, it is a specific way of delivering information from web-pages to your web site, PC or blog. An “RSS-channel” contains either a summary of content from an associated web site or the full text (news, article, video, etc). – Wikipedia.org

RSS is open file format for information export, which is used by various sites/services and most popular Internet browsers (like FireFox, Internet Explorer, Safari etc.) to review and import your products. It allows you to easily stay informed by getting the latest content from the sites you are interested in. You save time by not having to visit each site individually. RSS ensures your privacy, as you do not need to join each site’s email newsletter. The number of sites offering RSS feeds is growing rapidly and includes big names like Yahoo News, BBC News, CNN and many others. RSS is supported by the majority of Internet browsers: Internet Explorer 7, Mozilla Firefox, Opera, Thunderbird and others. Viewers mostly use online services to read RSS at any place they want to – Google Reader, RSS.I.UA, Bloglines, etc.

RSS module holds numerous benefits for your online store. Let’s list some of them:
… an effective way to broadcast your news across the Internet
… brings more traffic to your store – more potential customers
… multilingual support – comprehended by larger number of visitors
… you can get updated information of your interest anytime you want
… web-sites, which get the information from you, will get the updates as soon as you make them
… higher SEO ranking – larger amount of your web-site content will be indexed by search engines
… makes your online store more social providing efficient communication between you and your potential customers
… easy to start up and use

News feeds allow you to see when websites have added new content. You can get the latest headlines and video in one place, as soon as it is published, without having to visit the websites you have taken the feed from. It is very convenient and doesn’t take much time and money.

The vast majority of web-sites are using RSS. It becomes more and more popular online marketing tool, as those who use it, have seen and experienced the advantages of RSS already. The fact that this software is multilingual gives you even more opportunities. Now you can translate your news feeds to number of the most spoken languages, so it is understood by large number of Internet users.

Do not lag behind and waste the chance to improve your online store. Make it more successful, profitable and competitive using RSS Export Module. Do not waste the opportunity to spread the news!

Try and see for yourself! Follow the link and get additional information: http://www.magneticone.com/store/osCommerce.Modules/osCommerce.RSS.Export

Martin Wann is an Internet Marketing Assistant of a Ukraine-based company called MagneticOne, a website providing Modules for osCommerce, CRE Loaded, X-Cart, Zen Cart Stores.

Article Source: ArticleRich.com

The RSS Announcer introduces your websites’ RSS feeds to RSS directories. Go to http://www.generateawesometraffic.com

Understanding RSS And Its Effect On Viral Marketing

Understanding RSS And Its Effect On Viral Marketing explains how you can have several RSS feeds keeping you up to date on the new content on several different websites. The RSS feeds make keeping up with several sites much easier than having to visit each website everyday to find new content. Your RSS feed will let you know when there is new content and save you a lot of time. This article also helps you to use Mozilla’s Firefox when finding new RSS feeds.

Understanding RSS And Its Effect On Viral Marketing by Seomul Davis

RSS and Viral Marketing:

Viral marketing is one of the most creative ways of promoting a business. It can work wonders for any business although there are certain principles that play a lead role in making viral marketing for business websites so effective. Different businesses use different techniques while applying viral marketing to enhance their visibility and here are some of the best and time-proven techniques that can help your business too.

One way is to create content and share it with other publishers. RSS makes the transfer of content a lot more simple and hassle free. With this ease in sharing content make sure you have a signature in your content so that your link spreads online virally as well to boost your link popularity.

RSS stands for Really Simple Syndication and it is one of the most valuable technologies available for webmasters, administrators and users. In spite of RSS being such a valuable technology only 12% of users know what RSS is while only 4% have used RSS. So let us try and understand what RSS really is and how it can help you or your business.

RSS is a type of feed that internet users can subscribe to. The RSS feeds updated on a regular basis and mostly distributed in XML format. This helps in creating custom tags. There are quite a few websites, which will have the RSS logo in orange and if you click on the icon, you will get connected to the website’s feed.

As far as the content contained in a RSS feed is concerned, it depends largely on the feed that you might be viewing. Most of the RSS feeds consist of a title and a brief portion from the article. RSS is becoming overtly popular with bloggers because in this the headline format comes in automatically.

There are many reasons why bloggers and even regular users are choosing RSS. One of the primary reasons being that using RSS can save time especially on an everyday basis. Let us take an example to understand how it saves time. If you are a technical expert and you visit at least 6 websites on a daily basis to collect information then you probably open each website on a separate browser to look for news items. So in a way, you are visiting them one by one as you can’t see all of them together.

On the other hand, if you have RSS, then all you need to do is visit a RSS feed reader or a RSS aggregator and this will help you to instantly identify the websites that have added new articles and these websites will be separated from the ones that don’t. Another salient point is that you can see all the past entries using RSS.

If you are visiting only one website but on a regular basis then there are times when you will miss a new article added on the website on one of those days when you didn’t visit the website. This is where the RSS fits perfectly. Let us for once imagine that there are 20 websites for which you want to keep tabs then RSS will prove to be truly indispensable.

In order to use the RSS, you will first have to find a feed, the one that you can use. If you are using Mozilla’s Firefox then you will be able to find out with ease if a particular website has accessible feed or not. You don’t even have to go through the entire webpage looking for an RSS icon. When you open a website on the Firefox, you will see an orange icon on the right side of the navigation/URL bar. If you see the icon then it means that the website has RSS feed.

Click on the orange RSS icon in your Firefox browser and it will ask you where you would like to save the feed. Firefox treats RSS feeds as live bookmarks. Once you have saved the feed, go to the particular folder. The folder will have an expand arrow and you can click on the arrow so that it can show all the new entries that has been added on the website in an ascending order with the latest entry on the top.

There are times when your browser may not find a particular website’s feed as not all of them have RSS feeds. This is where you will have to search through the web pages to find any items related to feed. There are some websites that have FeedBurner feed, which normally displays the current feed subscribers for that website. If you find a FeedBurner feed icon then click on it and copy the location of the link.

This is the basic information regarding RSS feeds for all those who want to use it to their benefit personally or for viral marketing purposes.

Seomul Davis is a senior SEO Services expert with “SEO 1 Services” an internet marketing company specializing in Search Engine Optimization

Article Source: ArticleRich.com

For software that will help you to submit your RSS feeds more easily go to http://www.generateawesometraffic.com

Build Your List With RSS and Aggregators

Build Your List With RSS and Aggregators
summarizes information on RSS and RSS readers. What is new here is the question it asks, “What format is best?” with regard to the format of the syndication. There are different types of format that you can choose from. See these different types in the article.

by Sharpy

Really Simple Syndication (RSS) is a tool useful for saving or retaining updated information on websites that you visit a lot or websites that are your favourite. RSS uses an XML code which checks continuously the content or subject matter of a certain website in search of updated information then sends the information by way of feeding the information to your subscribers.

RSS feeds are generally being utilized in blogs or news sites, though any website wanting to broadcast and publish information can use them. Once new information is sent, it will contain a headline, a summary, and either a rundown or a brief review of the news or story. The subscriber will need to click the RSS feed link to read further.

To accept RSS feeds, a feed reader is reuired. This is called a feed aggregator. Aggregators are freely available on the internet, and all that is needed is a bit of searching. You will be able to find a certain interface that best suits you. What’s more, RSS feeds can likewise be read and retrieved from mobile phones and on Personal Digital Assistants(PDAs.

Once you find a website that you want to add into the aggregator, the process can be completed in two ways. Almost all sites offering an RSS feed will display an “RSS” or “XML” button in their homepage and with one click, it promptly adds that particular feed to your aggregator. Some aggregators however, need you to copy and then paste the URL of the feed into the program.

Whatever the method used, you can be certain that the feed will be available as soon as you have added it, likewise, in a matter of seconds, the next update can arrive. Should you no longer want to receive updates from a particular web site, you may simply remove the RSS feed from the aggregator.

Through e-mail subscriptions, you can receive newsletters. RSS feeds on the other hand, can be more convenient in keeping up with newsletter updates since they are prompt and available immediately; you no longer have to wait for a particular day to read a news summary. In addition, the news is never detained by a spam filter.

RSS feeds are used every day by individuals who understand and appreciate the accessibility of fast reports and news that can be readily read and they generally only read updates that they find interesting.

Aggregators

Aggregators are popular in the use of feeds, and come in having several kinds. Web aggregators or portals as they are sometimes called, create a view which is made available in a web page. Nowadays, aggregators are incorporated into e-mail software, and other forms of standalone software.

Aggregators offer a collection of special features, such as combining more related feeds in just a single view, hiding news or statements that have already been read, and classifying entries and feeds, into specific categories.

Why make a RSS feed available?

Your site visitors can read your content without even having to visit your web pages. While at first, it may seem corrupt, it will in fact enhance the visibility of your web site. This is because users can easily keep up with your site, allowing them to view it any time they want to, whether on the bus, in the dentists waiting room or at the office. Also, RSS feeds keeps your site in the mind of your readers, as they get notified every time you update your web site.

For instance, every week your website broadcasts a new feature. Without a feed, your subscribers will have to keep in mind to visit your web site to see if they discover something new. That is, if they remember to and they have the time. However, if you supply a RSS feed for your subscribers, they can just point to their aggregator and it will instantly provide them with a link and a description of updates at your web site.

Which format is best?

Syndication is very confusing as it uses a lot of formats. However, this can be easily remedied as in general, syndicated libraries are used by aggregators which conceptualize a particular format that a feed is in, in order that they can use a specific syndication feed.

With this knowledge, the format is just a matter of personal taste. RSS 1.0 is wide spread, and practical should it be integrated into Semantic Web Systems. RSS 2.0 is very easy to create by hand and Atom is an IETF Standard, which brings consistency, stability and an accepted community to support its usage.

Steven W Sharpe has been in internet marketing for many years and runs a number of popular websites. He is the owner of http://www.articleland.co.uk. Further articles about this subject can be found on his website at http://www.articleland.co.uk/categories/Internet/

Article Source: ArticleRich.com
For RSS Announcer, an RSS submitter, go to http://www.generateawesometraffic.com

RSS News Feeds – The Benefits

RSS News Feeds-The Benefits shows you where to find news feeds for your website and how to place them on your website. It is very easy to do and after you do it, you have constantly updating content that helps your pages to rise up in rank. Adding RSS news feeds would be a very positive move.

RSS News Feeds – The Benefits by Lilach Bullock

RSS news feeds have become a huge trend on the Internet but you may be wondering what on earth they are and how they could benefit your business. RSS stands for Really Simple Syndication.

RSS offers an easy way of distributing and gathering content from sources across the Web, including online newspapers, magazines, and blogs. Some people compare them to the old-fashioned ticker-tape news wire machines, except it is a free Internet version.

If you have a website you can use a RSS news feed that includes headlines summaries and links to other sites. What it means is you do not have to spend hours trawling the net looking for different information and checking to find news that is relevant for you, your business, your industry or your customers.

The feed displays the very latest information that you are interested in. You can an example of an RSS feed at www.guardian.co.uk. They are the constantly moving and changing headlines that run across the top of the page and may attract you to read further into the site.

It used to be a very technical process to implement an RSS feed but the involvement of companies such as Google have made the whole process quite simple for anyone with basic technical knowledge. Many RSS feeds can be added to your site automatically; manual addition to your site is as easy as adding a web page.

Most people who have a website are trying to improve their ranking on search engines such as google, yahoo and msn. One of the secrets to moving up the rankings is to have relevant, fresh content and RSS is a great way to provide this.

Because your site is updating more often the search engines will visit your site more, slowly pushing you up the listings. RSS actually frees up time in your business – you spend less time writing fresh new web content, worrying about how to create content that your visitors will like and come back to read. It means you do not have to spend the time devising new and exciting content for you site as it is already there for you, automatically.

As long as you choose your feeds carefully you always have content which is relevant to your business. RSS is another string to your marketing efforts which requires little effort on your part, you can use it on any website and on as many pages as you see fit. It may take some time to set up initially but on an ongoing basis it requires little involvement on your part. It gives customers a reason to come back to your site and increases your web stickiness (the time customers spend on your site).

If you want to get RSS on your website the first thing you need is something called a news reader. A news reader is software which checks the RSS feeds. It also allows you to read new articles which have been added. There are lots of different kinds of reader; some you access by using an internet browser and some you can download (most of them are free of charge).

If you choose a download version then you can only check RSS feeds on your main computer, a browser system allows you to check your subscriptions on any computer. Popular readers include Google, News Crawler and My Yahoo!

The next step is to choose which content you want to receive in your news reader. You do this by searching the web for relevant news feeds.

Once you find a suitable news feed you then subscribe to it, you can often see them on websites because they have an orange RSS button. RSS feeds may also appear as buttons marked XML or Syndication.

Amanda Vlahakis Copyright Truly Ace Graphic Design
Logo Design I Web Design I Print Design

Article Source: ArticleRich.com

For software that will help you sumbit your RSS feeds to RSS directories go to http://www.generateawesometraffic.com